Strategy is only valuable when it survives contact with reality. Markets shift, technologies leap forward, and competitors make bold moves. What worked last year can quietly become the obstacle standing in your way today.
This page is where I share ideas, analyses, and perspectives from the front lines of the energy transition, corporate strategy, and AI-enabled decision-making. You’ll find clear-eyed market analysis on where the market is heading, why certain strategies falter, and how to reset your course with confidence.
Some insights will challenge your assumptions, while others will offer frameworks you can implement tomorrow. All are grounded in the belief that the best strategies evolve — they’re tested, refined, and re-tested in the real world.
These articles are cross-posted on LinkedIn, so please follow the links over there to comment and debate!

Partnered with leadership to architect a 5-year scale-up roadmap targeting $1B revenue and translated complex operational planning into a compelling investment narrative for growth capital.

Transformed inscrutable survey data into actionable insights and compelling human stories that won the client's customer and converted a trial into a long-term contract.

Redesigned risk strategy from simulation-based to statistically-grounded approaches, enabling automated portfolio monitoring and rapid intervention at scale.

Led end-to-end UK market entry for a major European group, orchestrating product development, systems integration, policy framework, and M&A integration.

Bridged cross-functional teams through rigorous financial modeling that translated technical trade-offs into unified value drivers, achieving dramatic PPA price reductions.

Led due diligence and valuation of a multi-billion renewable asset portfolio with pricing accuracy validated by final market transaction values.