The Meaning of “Praxis”
Praxis in Modern Thinking
Praxis in Modern Thinking
The word praxis comes from Ancient Greek, meaning action or practice — the process of turning ideas into reality. In Aristotle’s philosophy, praxis was the bridge between theoria (theory) and poiesis (creation), representing purposeful action informed by knowledge.
Praxis in Modern Thinking
Praxis in Modern Thinking
Praxis in Modern Thinking
Today, praxis is used in education, design thinking, agile development, and organisational learning to describe a cycle of doing, reflecting, and refining. It’s an iterative methodology:
act, assess, adapt, repeat.
Why “Praxis Insight”
Praxis in Modern Thinking
Why “Praxis Insight”
I believe the most valuable strategies emerge from this dynamic interplay between insight and execution. I combine rigorous analysis with real-world testing, ensuring that what we build isn’t just theoretically sound — it’s proven in practice, and continually improved.
A strategy that evolves with you
Even the best strategy has a shelf life. Markets shift, technologies advance, customer needs evolve — and yesterday’s plan can quickly become tomorrow’s obstacle.
A Strategic Roadmap Reset is a fast, high-impact intervention that realigns your organisation’s priorities with the realities of today — and the opportunities of tomorrow.
We don’t start from scratch; we start from praxis — the hard-won lessons of what you’ve already tried, what’s worked, and what hasn’t. Using our iterative approach, we combine rigorous analysis with practical testing to strip out what’s no longer serving you, double down on what’s delivering, and identify bold new moves to accelerate your progress.
The result: a refreshed, streamlined, and actionable roadmap that your team believes in — and can start delivering on immediately.
